Sales Lead Enrichment
& Company Research
Turn prospect websites into structured account records, monitor for buying signals,
and pipe the whole thing into Salesforce, HubSpot, Clay, or your own workflow.
companies of all sizes
Perfect for
Sales intelligence teams
Turn every prospect site into a structured company and product profile in seconds, so account plans open with facts instead of a Google-tab tour.
RevOps and CRM enrichment
Refresh Salesforce and HubSpot fields on a schedule against the actual prospect site, not a firmographic snapshot from two quarters ago.
Outbound teams triggering on buying signals
Watch prospect changelogs, product pages, and career pages and start a sequence the moment the intent moves, not on a fixed weekly cadence.
Lead scoring and routing pipelines
Feed live website signals like new product pages, hiring bursts, and pricing changes into scoring logic instead of hand-curating features.
GTM platforms and enrichment products
Embed web enrichment into your product as an API-first workflow so every customer's account list refreshes without a scraper stack you have to maintain.
Enterprise account teams
Parse annual reports, RFPs, and whitepapers into clean Markdown, so strategic account research pulls from the docs the prospect actually publishes.
How it works
Enrich accounts with a live site scrape
Point Scrape at a prospect's domain and Firecrawl returns clean Markdown or JSON with company description, product, pricing, and links, so enrichment jobs stop returning last quarter's firmographics.
Crawl for a full company profile
Crawl walks the site across product, pricing, careers, blog, and docs and returns structured records with URLs preserved, so every account rep sees the same picture of the target.
Discover new prospects with Search
Firecrawl Search surfaces companies matching your ICP by industry, category, or query, so top-of-funnel expansion runs in code instead of a manual sourcing sprint.
Monitor for buying signals
Point Monitor at prospect changelogs, product pages, and career pages. Firecrawl fires a webhook when they add a product, launch a feature, or change pricing, so sequences trigger on real intent instead of a fixed cadence.
Parse annual reports, RFPs, and case studies
Send annual reports, whitepapers, RFPs, and case studies to Parse and Firecrawl returns layout-aware Markdown, so enterprise account research pulls from the docs prospects actually publish.
Write back to Salesforce, HubSpot, Clay, or your warehouse
Pipe Firecrawl output into Salesforce, HubSpot, Clay, Instantly, or your warehouse with URLs and timestamps preserved, so enrichment fields refresh on the schedule sales and RevOps expect.
People love
building with Firecrawl
Firecrawl is an open-source framework that takes a URL, crawls it, and conver..."
Upload a CSV of emails and..."
Firecrawl is an open-source framework that takes a URL, crawls it, and conver..."
Upload a CSV of emails and..."
How Firecrawl compares to alternatives
| Feature | Firecrawl | Manual CSV uploads | Browser extensions | Generic scrapers |
|---|---|---|---|---|
| Buying-signal alerts from prospect page changes | Yes | No | No | No |
| Prospect discovery via Search | Yes | No | No | No |
| Document parsing (annual reports, RFPs) | Yes | No | No | No |
| Snapshot and URL per enrichment | Yes | No | No | No |
| Structured markdown output | Yes | No | No | No |
| Automatic scheduling & refresh | Yes | No | No | Yes |
| JavaScript rendering | Yes | No | Yes | No |
| URL metadata preserved | Yes | No | No | No |
| Multi-tenant scoping | Yes | No | No | No |
| API-first integration | Yes | No | No | Yes |
| Built-in rate limiting & retries | Yes | No | No | No |
| No manual intervention required | Yes | No | No | No |
All Customer Stories
How 11x Automates Prospect Research for AI-Powered Outbound
11x uses Firecrawl's /crawl and /search to build company research briefs for AI-powered outbound, from each company's own site to sources across the web.
How Contentful Turns Any Website Into a Personalized Demo With Firecrawl
Contentful uses Firecrawl to turn any prospect's website into structured content for DemAI, an AI demo app that builds personalized Contentful demos.
How Cargo Powers GTM Workflows with Reliable Web Data from Firecrawl
How Cargo uses Firecrawl to let GTM teams instantly analyze webpage content for classification, personalization, and enrichment, without writing scraping code.
Tutorials & guides
What Are the Best AI Sales Automation Tools for GTM in 2026?
A revenue-team roundup of the AI tools actually powering modern GTM stacks: prospecting, enrichment, outbound, demos, CRM, and the build-your-own layer that's replacing seat-based SaaS.
Read tutorial →
How to Build an AI SDR that Researches Companies in Real Time
AI SDR tutorial on how to build a Python agent that researches any company live with Firecrawl web search, pulls structured intel from its site, writes a specific outreach message, then scales across a list.
Read tutorial →
20 AI Automation Examples for Business Workflows
We've put together a list of 20 AI automations for business workflows. Most are small automations that offer real productivity gains. Read on to see which one is right for your team.
Read tutorial →
Frequently
asked questions
Flexible pricing
Free Plan
Hobby
StandardMost popular
Growth
Scale Plans
High-volume plans for teams that need more power and dedicated support. Get access to higher rate limits, more concurrent browsers, and priority support. Scale checks out instantly, no sales call needed.
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