Eric Ciarla
Gamma uses Firecrawl to let anyone turn a blog post, Notion page, or any URL into a polished presentation or website — clean markdown on every request, no noise.
What is Gamma? Gamma is an AI-powered design tool used by 50 million people to create stunning presentations, websites, and documents without any coding or design experience.
When you're building an AI tool that turns ideas into polished content, input quality determines output quality. Importing web content means dealing with ads, navigation, boilerplate, and noise. Clean, usable text doesn't come for free.
Jon Noronha, Co-Founder at Gamma, and his team built the platform to let anyone create presentations and websites as easily as writing a doc. When they launched Gamma Sites, they wanted users to be able to transform existing websites into the Gamma format. That required a reliable way to pull clean content from any URL.
What did Gamma need Firecrawl to do?
Gamma Sites lets users convert any website into the Gamma format. To make that work, they needed to reliably import web pages and strip out the noise.
Firecrawl solved two problems at once. It enabled web page import for Gamma Sites — and it unlocked a new input for Gamma's AI presentation generator. Users can now paste in a blog post, Notion page, or any online document and convert it into a presentation in seconds.
What did the Firecrawl integration look like?
Gamma already uses markdown internally. The integration was straightforward.
It was just a matter of plugging in the Firecrawl API, feeding it a URL, and getting clean markdown in return.
— Jon Noronha, Co-Founder, Gamma
No wrestling with HTML. No stripping boilerplate. Clean content, ready to use.
What would Gamma miss most without Firecrawl?
The simplicity of scraping out all the extraneous content and retrieving just the text and images is what we would miss the most if we had to stop using Firecrawl.
That simplicity is what makes the feature work at scale. Throughout the integration, the Firecrawl team was quick to respond to feature requests and ensured a smooth experience.
Ready to power your AI application with reliable web data? Try Firecrawl and ship faster.
Frequently Asked Questions
How does Gamma use Firecrawl?
Gamma uses Firecrawl in two ways: to let users transform existing websites into the Gamma format for Gamma Sites, and to power their AI presentation generator by importing any URL — blog posts, Notion pages, or online documents — as clean markdown.
What made the Firecrawl integration easy for Gamma?
Gamma already uses markdown internally, so integration was straightforward — plug in the Firecrawl API, feed it a URL, and get clean markdown in return.
What would Gamma miss most without Firecrawl?
The simplicity of scraping out all the extraneous content and retrieving just the text and images. That reliability is what makes the feature work at scale for 50M+ users.
data from the web